Uploaded by IB Contributor last modified May 15, 2014 02:02 PM
Beverages (alcoholic) Heineken Overall brand strategy: Heineken is a pale lager beer brand produced by the Dutch brewing company Heineken International. Heineken Lager Beer was first brewed in 1873. Currently, Heineken ranks as the third largest brewer in the world after Anheuser-Busch InBev and SABMiller… more
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