News

Four Brands Remixing the Instagram Experience

From IKEA's Instagram microsite to Heineken's scrolling scavenger search, the platform has seen no shortage of brilliant uses. Perhaps it's the simple interface or its penchant for creativity. Either way, brands are constantly finding ways to reinvent and repurpose the social media platform.

Jul 28, 2014 03:57 PM | Read more

Magical billboards, guilt trips and Coke-sponsored Peruvian IDs take home Lions at Cannes

It was an exciting year for innovative, integrated branding at 2014 Cannes Lions International Festival of Creativity. Here's a rundown of some of the festival's standouts.

Jun 27, 2014 05:05 PM | Read more

Adidas and Nike go head to head at the World Cup with integrated campaigns

Watching the rivalry between sporting brands Adidas and Nike is almost as entertaining as watching nations go toe-to-toe in the Brazilian Amazon.

Jun 17, 2014 05:45 PM | Read more

Obama, Nasheed Nenshi and the era of hashtag politics

While traditional media is still relevant for politicians and sitting governments, there’s an art to communicating effectively and authentically via social media. In the era of web 2.0, the key to an integrated campaign is ensuring the online components help to further the political brand and broaden its reach.

Jun 05, 2014 11:15 PM | Read more

Are Snapchat and Vine next in the social space for brands?

Though video sharing apps have seen a steady role out in the past few years, it's only recently that marketers have started to consider them viable branding tools. So the question becomes, is ephemeral media the next big medium for brands and integrated campaigns?

May 21, 2014 07:31 PM | Read more

Facebook Studio Awards honour brands that set the bar for creative evolution

Innovative uses of Facebook timelines and integrated social media campaigns by Amnesty, Brazilian Association of Organ Transplant, Heineken and Toyota reign supreme at the third annual Facebook Studio Awards.

May 15, 2014 07:12 PM | Read more

Makers Mark and the four I’s of direct mail marketing

The digital world doesn’t leave much room for old-fashioned direct mail marketing but campaigns that identify the right consumer, draw a sense of intrigue, offer incentives and integrate seamlessly with digital entities can still hold their own in the realm of innovative branding.

Apr 23, 2014 05:49 PM | Read more

Hashtags and Twitter games rule at the Shorty Industry Awards

The Shorty Industry Awards turned six this year, applauding 2013’s best Twitter, Instagram, Vine and YouTube campaigns by brands.

Apr 10, 2014 03:41 PM | Read more

The Art of Wild Speculation and Communicating Cryptically

A look at how brands can tap into treasure hunting and off-beat messaging to build organic cryptic viral marketing campaigns

Apr 01, 2014 03:13 PM | Read more

Brattenders, #SmallenFreuden and other Effie-honored campaigns

And the Effie goes to… in light of the announcement of the winners and finalists, we’ve taken a look at five of the most innovative campaigns on show.

Mar 27, 2014 05:40 PM | Read more