From IKEA's Instagram microsite to Heineken's scrolling scavenger search, the platform has seen no shortage of brilliant uses. Perhaps it's the simple interface or its penchant for creativity. Either way, brands are constantly finding ways to reinvent and repurpose the social media platform.
It was an exciting year for innovative, integrated branding at 2014 Cannes Lions International Festival of Creativity. Here's a rundown of some of the festival's standouts.
Watching the rivalry between sporting brands Adidas and Nike is almost as entertaining as watching nations go toe-to-toe in the Brazilian Amazon.
While traditional media is still relevant for politicians and sitting governments, there’s an art to communicating effectively and authentically via social media. In the era of web 2.0, the key to an integrated campaign is ensuring the online components help to further the political brand and broaden its reach.
Though video sharing apps have seen a steady role out in the past few years, it's only recently that marketers have started to consider them viable branding tools. So the question becomes, is ephemeral media the next big medium for brands and integrated campaigns?
Innovative uses of Facebook timelines and integrated social media campaigns by Amnesty, Brazilian Association of Organ Transplant, Heineken and Toyota reign supreme at the third annual Facebook Studio Awards.
The digital world doesn’t leave much room for old-fashioned direct mail marketing but campaigns that identify the right consumer, draw a sense of intrigue, offer incentives and integrate seamlessly with digital entities can still hold their own in the realm of innovative branding.
The Shorty Industry Awards turned six this year, applauding 2013’s best Twitter, Instagram, Vine and YouTube campaigns by brands.
A look at how brands can tap into treasure hunting and off-beat messaging to build organic cryptic viral marketing campaigns
And the Effie goes to… in light of the announcement of the winners and finalists, we’ve taken a look at five of the most innovative campaigns on show.