Uploaded by Andrew Seale last modified Jul 28, 2014 03:33 PM
Consumer packaged goods Sharpie Overall brand strategy: U.S.-based brand Sharpie has managed to etch out its position as the front-running brand of permanent markers. It's fair to say that Sharpie – much like Kleenex or Bandaids – is synonymous with permanent markers. Recent years have seen the brand takin… more
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